Regeneratively Farmed: The New Buzzword on Supermarket Shelves

Regeneratively Farmed: The New Buzzword on Supermarket Shelves

Have you noticed the word "regenerative" appearing on food labels and in marketing campaigns? It suggests a farming approach that restores soil health and combats climate change, but what does it really mean? More importantly, does it make a difference?


Currently, there is no universally accepted definition of regenerative agriculture, making it difficult to verify claims associated with it. Without standardized monitoring, reporting, and verification systems, consumers have no way of knowing whether products labeled as regenerative truly adhere to sustainable practices or if the term is being used for marketing purposes.


Regenerative agriculture is not a new concept. Gabe Brown, a well-known rancher from North Dakota and author of "From Dirt to Soil," has long championed the practice. His work demonstrates how eliminating synthetic fertilizers in favor of compost and diverse cover crops can revitalize depleted soil and increase crop yields. His success has inspired farmers around the world.


The origins of regenerative agriculture can be traced back to Robert Rodale of the Rodale Research Institute, who introduced the concept over 40 years ago. His definition emphasized the role of soil biology in nutrient recycling between plants, animals, and land, leading to healthier crops and improved productivity without reliance on agricultural chemicals. Even in 1943, British farmer and botanist Eve Balfour criticized industrial farming’s dependence on chemicals in her book "The Living Soil," which played a significant role in the organic farming movement.


There is considerable overlap between regenerative and organic farming. Both emphasize crop rotation to control pests and diseases, cover cropping to protect soil year-round, minimal or no plowing to preserve soil structure, and composting to nourish soil microbes. They also incorporate livestock, such as cows and sheep, to naturally fertilize the land. Both approaches prioritize soil health and aim to minimize chemical inputs.


However, regenerative agriculture is not simply another term for organic farming. Organic farming follows strict guidelines and certification processes that prohibit synthetic pesticides, fertilizers, and genetically modified seeds. Organic certification provides transparency and allows consumers to make informed choices, though it does not always measure broader environmental impacts such as biodiversity and greenhouse gas emissions.


Regenerative agriculture, on the other hand, operates as a set of flexible principles rather than rigid standards. While this adaptability allows farmers to tailor practices to their unique environmental and business conditions, it also creates ambiguity that can leave consumers uncertain about what the label truly represents.


This lack of clear definition raises concerns. For instance, an organic carrot may be grown in a monoculture system that lacks biodiversity, whereas a regeneratively farmed carrot could be cultivated in a diverse, cover-cropped system but still involve some synthetic inputs like glyphosate. Without industry-wide standards, regenerative farming’s credibility could be at risk. The introduction of certification programs aligned with regenerative principles could enhance accountability and transparency while preserving the core values of the movement.


Regenerative agriculture has the potential to expand carbon-neutral food production beyond niche products like chocolate, wine, coffee, and tea, reaching everyday staples like potatoes, wheat, bananas, and tomatoes. By reducing reliance on synthetic fertilizers, lowering fuel consumption, and promoting no-till and cover cropping techniques, regenerative farming can contribute to lowering greenhouse gas emissions and sequestering carbon in the soil.


If supported by clear standards and certification, regenerative agriculture could help build a food system that is not only sustainable but also carbon neutral. As the movement gains traction, it may drive changes in supply chains and influence corporate sustainability commitments. Supermarkets and businesses could prioritize sourcing food from regenerative farms as part of their environmental strategies.


So, what does this mean for your grocery shopping? While the term "regenerative" does not yet offer the same level of clarity as "organic," your purchasing choices still send a message. Buying products labeled as regenerative signals to retailers that consumers value soil health and sustainability.


To ensure meaningful impact, ask questions about product sourcing and farming practices. Look for transparency in labeling, including certifications or reports that verify environmental claims. Are greenhouse gas emissions measured? What tangible environmental benefits have been achieved?


The resurgence of regenerative agriculture holds promise for transforming food and farming systems. The future of carbon-neutral food depends on clear accountability measures and the evolution of the regenerative agriculture movement.

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Coffee is more than just a drink; it's a global phenomenon that transcends borders and cultures. From its mythical origins to its aromatic presence in cafes around the world, coffee has a way of bringing people together in a shared experience of bold flavors and rich history.

What makes coffee so special?

With each sip, coffee takes you on a journey through time and space, awakening your senses and invigorating your spirit. It's not just a beverage; it's a passport to different lands and traditions, a key to unlocking new perspectives and connections.

How can you embrace the coffee adventure?

Step out of your comfort zone and explore the diverse world of coffee. Try different brewing methods, sample beans from various regions, and immerse yourself in the rituals and stories that accompany each cup. Challenge your taste buds and expand your horizons with each new blend.

Why should you join the coffee revolution?

Coffee is more than just a drink; it's a lifestyle, a culture, a way of life. By embracing the coffee adventure, you open yourself up to a world of possibilities and experiences. You become part of a global community united by a love for the bold and the flavorful, the adventurous and the inspiring.

So, are you ready to embark on this coffee journey? Grab your mug, take a sip, and let the rich aroma of coffee transport you to new heights of taste and discovery. The world of coffee awaits, full of bold flavors and exciting experiences. Cheers to the coffee adventure!

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The Aromatic Journey of Coffee: From Bean to Brew
The Aromatic Journey of Coffee: From Bean to Brew

The Brew Theory of Pour Over Coffee

Why is it so tricky to brew a great pour over coffee? After all, at its heart, making a pour over is a simple process—pouring hot water over ground coffee dissolves flavor and aromatic compounds in the beans. The challenge lies in dissolving only the right kinds of compounds in coffee—and in the right proportion. To make a perfect pour over coffee is to find a coffee’s “sweet spot,” a balance of the extraction percentage and strength level we consider most delicious.

Coffee Strength and Extraction

When it comes to understanding strength and extraction, we find it helpful to compare coffee to a spice cupboard. Much in the same way spices are stowed away in a cupboard, an array of delicious flavors—aka volatile and soluble compounds—are locked inside roasted coffee beans. To be exact, coffee contains on average 30 percent soluble compounds and 70 percent insoluble compounds. But like any cook’s cupboard, it also contains a handful of flavors we don’t want—or want only in limited quantities—particularly bitter compounds that impart flavors of ash, tobacco, or carbon. What’s so fun about making a pour over coffee is how much control it gives you in pulling out exactly the right flavors at exactly the right ratio. It’s the Michelin-starred chef of coffee brew methods.

Coffee Strength

The concentration or intensity of flavor in a cup is what we refer to as coffee strength. On the palate, a coffee’s strength registers on a spectrum between watery and dense. In scientific terms, it can be measured by the percentage of dissolved coffee to water, a measurement we call the total dissolved solubles, or TDS.

For example, a well-made espresso has a TDS of between 9 and 20 percent coffee to water. By comparison, the more mellow pour over coffee has a much lower TDS of between 1 and 2 percent coffee to 98 to 99 percent water.

Strength is largely influenced by the amount of coffee you brew. In barista terms, this is referred to as the brew ratio or coffee dose. In lay terms, the more coffee you brew, the stronger the cup. At Blue Bottle, to set accurate brew ratios, we use gram scales to measure both our coffee and our water.

And we set individual brew ratios for all our coffees: We prefer our blends slightly stronger, to stand up to milk, so we generally brew them at 30 grams coffee per 350 grams water. We prefer our single origins more nuanced and expressive, so we “turn down the volume” a bit and keep their brew ratio slightly lower, at 22 to 24 grams coffee per 350 grams water.

If this seems like a lot to remember, a good way to assess a coffee’s strength is to judge its body. That is, the weight and feel of the coffee on your tongue. Does the coffee feel light like skim milk or heavy like whipping cream?

Coffee Extraction

Picture a cup of tea: Steep it too little and it will taste like water. Steep it too much and you have tar. Coffee behaves much the same way. Extraction is a measure of the quality of the solubles in coffee, which emerge at different rates the longer you brew. Those rates are influenced by time, temperature, and ratio of ground coffee to water. An underextracted coffee tastes sour. An overextracted cup is overwhelmed with bitter, even burnt flavors.

Ground coffee contains at most about 30 percent soluble compounds; the remaining 70 percent are fiber and other compounds that water cannot penetrate. But if you dissolve all 30 percent, your cup will not taste good. In a properly extracted cup of coffee, only between 18 and 22 percent of the coffee’s solubles have dissolved.

In pour over coffee, extraction is shaped by pour rate and pour patterns. It’s also impacted by grind size. Grind your beans too fine and the water will pass too slowly through the coffee, extracting too many bitter compounds. Grind them too coarse and the water will rush past the best flavor compounds, leaving you with a coffee that tastes only sour, not sweet or radiant. Grind your beans just right, and the optimal flavor compounds will dissolve in the water, leaving the undesirable flavors behind.

If this all seems like a lot to remember, a good way to assess extraction is by the coffee’s finish. Once you’ve finished a cup of coffee, pay attention to whether or not you can still experience its flavors. We often describe finish in terms of duration, how long the taste lingers, and texture, the feel of it in your mouth. Is the finish fleeting or does it linger? Does it feel smooth or rough?

Finding a Pour Over Coffee’s Sweet Spot

The trick to any method of coffee brewing is to hit the sweet spot—to balance a coffee’s strength and extraction percentage to achieve one delicious cup.

Now that you have an understanding of brew theory and the concepts of strength and extraction, we recommend you practice making a pour over coffee, perhaps altering the coffee-to-water ratio to see how flavors can either become more distinct (with more more water) or more opaque and textured, as happens with the addition of more coffee grounds. Notice if you have a preferred strength. Do your preferences depend on the kind of coffee you’re making, whether a lighthearted single origin or a hefty blend?

Play with the extraction quality, too, by honing your pour over coffee skills, from dialing in the grind to pour technique. Somewhere in this quest you’ll start to notice that your coffee becomes more resonant, with every aspect of it coming into clearer focus. Like notes played on a tuned-up piano, individual flavors start to ring, until the entire coffee, from its mouthfeel to its finish, hums like a chord progression.

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